Climate change is scary, because it will negatively impact nearly every part of our lives—from the food we eat and the air we breathe to our health, economies, and communities. For a long time, the conventional wisdom on how to talk about climate change has been 'don’t scare people.' The idea was that fear could paralyze action rather than motivate it. But recently, that approach has started to shift.

In the past few years, climate scientists, journalists, and communicators have begun using stronger, scarier, and more urgent language to describe what’s at stake. From rising sea levels and devastating heatwaves to wildfires and droughts, the realities of climate change are becoming harder to soften. The question is: does emphasizing the worst-case scenarios actually help inspire change, or does it risk overwhelming people?

In this video, I sit down with David Wallace-Wells, author of The Uninhabitable Earth, a powerful book that confronts the stark realities of climate change head-on. Together, we explore how climate communication has evolved, why fear-based messaging is gaining traction, and what role it can play in motivating individuals, communities, and governments to take urgent action.

This is not just about scaring people—it’s about telling the truth. Climate change is one of the greatest challenges humanity has ever faced, and understanding how we talk about it could be key to driving real solutions. Watch this video to dive deeper into the intersection of science, journalism, and psychology in shaping the climate conversation

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