When is something truly sustainable? And is simply doing “better” really good enough? In this thought-provoking TEDx talk, Anjila Hjalsted dives into these crucial questions through the lens of the latest research on Absolute Sustainability. Moving beyond the often vague and relative definitions of sustainability, Anjila emphasizes the urgent need for a solid, science-based framework that eliminates greenwashing, avoids misleading claims, and provides a clear direction for achieving a truly sustainable future.

Drawing on her background as both an environmental engineer and anthropologist, Anjila shares her journey at the Technical University of Denmark, where her groundbreaking research led to the publication of a highly cited peer-reviewed paper on absolute sustainability in 2020. Her methodology challenges us to rethink the way we assess sustainability, shifting the focus from simply being “more sustainable” than alternatives to defining concrete thresholds that determine when something is actually sustainable.

This talk not only explains the importance of establishing measurable standards but also explores the broader implications for industries, policymakers, and everyday decision-makers. By clarifying what true sustainability means, Anjila aims to help direct global efforts toward actions that genuinely make a difference for the climate and the planet.

Today, as a sustainability consultant at an international consultancy specializing in climate change, Anjila continues to push for clarity, accountability, and science-driven solutions in the global sustainability discourse. Her passion lies in bridging research and practice, ensuring that sustainability strategies are not only ambitious but also effective and aligned with planetary boundaries.

This talk was delivered at a TEDx event, independently organized by a local community, but following the spirit and format of TED Conferences. It is a must-watch for anyone interested in climate change, sustainability science, environmental policy, and the urgent steps needed to secure a livable future.